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Past Studies:
  • Social Issues Advertising: Genetically Modified Foods (2005)
  • Mobile Phone Usage (2004)
  • Permission Marketing (2004)
  • Colour and Argument strength (2004)
  • Social Presence and Position (2004)
  • Online Storefront Personality (2003)
  • Drink Driving Ad Effectiveness (2003)
  • Effects of Sex Appeal in Print Advertising (2003)
  • Impact of Domestic vs International Celebrities in Advertising (2003)
  • Online Auction Effectiveness (2002)
  • Social Presence of Web sites (2002)
  • Web Site Evaluation for an Electronics Retailer (2001)
  • Banner Advertising Effectiveness (2000)
  • Job sites Advertising effects (2000)
  • Genetically Modified Products (2000)
  • Mere Exposure Effects (1999)
  • Interactivity and Vividness effects (1997)

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