News & Events
|July 2006||Special Issue of IJIMA (Int'l Journal of Internet Marketing and Advertising) on "Experimental Research in e-Marketing",
edited by David Fortin and Paul Ballantine
Read the Call for Papers
|June 2006||Paper presented at the ACR-Asia Conference in Sydney, Australia
"Measuring the Influence of Involvement and Other Contextual Variables on Interest and Selling Price in Online Auctions"Justine C. Brown, Peter Rhodes, and David R. Fortin
|September 2005||Paper presented at the
Consumer Personality and Research Conference in Dubrovnik, Croatia
"Does brand personality extend to retail shopping environments? An empirical experiment using
D´Astous store personality scale in a Web-based CD music shop"
David Fortin, University of Canterbury, Dept. of Management, Canterbury, New Zealand
Stuart Clark, University of Canterbury, Dept. of Management, Canterbury, New Zealand
|September 2004||Three new experiments added
All completed now, thanks to all participants. Winners to be announced shortly.
|May 2004||One new survey on mobile phone
usage in New Zealand.
Results will be presented at the 2004 ANZMAC conference in Wellington in December.
|October 2003||Four new experiments added online, over 600 participants registered over a period of 6 days. Experiments now closed, thanks to all who agreed to be involved.|
|June 2003||Matthew Walley and David Fortin
present the results of an experiment on Online Auctions at the Int'l
Research Seminar in Consumer Behaviour in Lalonde-les-Maures in France (IAE
Winner of "Best Paper Award" out of 35 papers presented.
|15 October 2002||Good
news! The Web-Lab Research Group receives funding from the
University of Canterbury Internal Research Grants for three years starting 1
This support will allow the Group to expand its focus and to conduct new experiments for the 2003-2005 period.
|October 2002||New experiment on a travel site for New Zealand. This experiment closed on 15 October 2002, thanks to all participants.|
|May/June 2002||David Fortin and Paul Ballantine
are Track Chairs of the e-Commerce Track for the 2002
of Marketing Science Conference in Florida, 29 May to 1 June 2002.
David and Paul are also conducting a special session on "Web Design and
Interface issues" (see programme).
Michelle Renton and David Fortin are also presenting a paper on "Consumer Acceptance/Resistance to Genetically Modified Foods", a study conducted via the Web-lab portal.
|April 2002||Dr Paul Ballantine graduated
with his PhD from UC in April 2002 and is the first doctoral graduate
associated with the Web-lab Project. His thesis: "Examining the Role
of Emotion as Mediator of Interface Design Effects in an Online Retail
Setting" was conducted through the Web-lab research portal.
Well-done Paul and good luck with your new ventures.
study Online: Web site evaluation for an Electronics
This experiment is now closed. Thanks to all participants (over 400) and congratulations to our two $50 prize draw winners.
|Two new online experiments will be available online between now and Xmas. If you wish to receive an e-mail announcement for the next one, join our mailing list.|
|David Fortin is back from
sabbatical leave in Southern France from March to June 2001.
David is part of the Organizing Committee of the Experiential E-Commerce Conference, Sept 27-29 2001 at Michigan State University.
|June 2001||David Fortin and Paul Ballantine will be Track Chairs of the e-Commerce Track for the 2002 Academy of Marketing Science Conference in Florida, 29 May to 1 June 2002. Read the Call for Papers, submissions due 12 October 2001.|
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