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Welcome to Web-Lab

Web-L@B is an online consumer research project funded in part by the University of Canterbury, and directed by Associate Professor David Fortin.

Its mission is to study how consumers utilise, respond and react to a web-based communication medium.  

The focus is on understanding the impact of various design and interface configurations on consumer attitudes, perceptions and ultimately behaviours.

The web-lab site is a research portal for online experiments and also a resource for information on web and internet marketing research.  We are adding relevant information on an ongoing basis so please feel free to contact web-lab to add any links of interest to this topic. 

New in July 2006: Special Issue of IJIMA (Int'l Journal of Internet Marketing and Advertising) on "Experimental Research in e-Marketing", edited by David Fortin and Paul Ballantine

Read the Call for Papers


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