Call for PapersInternational Journal of Internet Marketing and Advertising (IJIMA)
Call For papers
Special Issue on: “Experimental Research in e-Marketing”
David R. Fortin, University of Canterbury, New Zealand
Several studies in the field of e-marketing have relied on survey research or limited observations of consumer/user/viewer behaviour to draw limited conclusions in non-controlled environments. The purpose of this special issue is to uncover research studies where conditions of exposure have been manipulated under the strict requirements of the experimental method, using either lab settings or active online sites and storefronts.
Authors are encouraged to submit empirical manuscripts that use the experimental method to either test existing theories or assist in theory building in the broad area of electronic marketing. Interdisciplinary research is also encouraged.
Any topic that addresses the impact of advertising, marketing, communication or interface design in e-marketing settings is appropriate for this special issue, with particular emphasis placed on empirical research, using the experimental method. Suggested topics may include but are not limited to:
Notes for Intending Authors
Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere
All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Submission of Papers web-page.
Due date for manuscript submissions: 15 January, 2007
Outcomes of first-round reviews are sent to authors of all papers. Papers requiring revision will be given six weeks turnaround time: 15 March, 2007
Due date for resubmission of papers requiring revisions. Second-round reviews begin and may last up to six weeks: 1 May, 2007
Outcomes of second-round reviews are sent to authors of resubmitted papers: 15 June, 2007
Due date for authors to submit properly formatted copies of accepted papers: 31 July, 2007
Editors and Notes
You must submit your manuscript online via the journal’s Author Portal in the form of a PDF file, with an email copy only to:
IEL Editorial Office
Please include in your submission the title of the Journal
For any questions about article submissions, please contact either of the Guest Editors:
Associate Professor David R. Fortin
Dr. Paul W. Ballantine
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