Welcome to Web-Lab
Web-L@B is an online consumer research project funded in part by the
University of Canterbury, and directed by Associate Professor David
Its mission is to study
how consumers utilise, respond and react to a web-based communication medium.
The focus is on understanding the impact of various design and interface
configurations on consumer attitudes, perceptions and ultimately behaviours.
The web-lab site is a
research portal for online experiments and also a resource for information on
web and internet marketing research. We are adding relevant information on
an ongoing basis so please feel free to contact web-lab to add any links of
interest to this topic.
New in July 2006: Special Issue of IJIMA (Int'l Journal of Internet Marketing and Advertising) on "Experimental Research in e-Marketing", edited by David Fortin and Paul Ballantine
Read the Call for Papers