Dr John Watson
Position
Senior Lecturer in Marketing
Qualifications
- Ph.D. in Marketing from The Pennsylvania State University (1996)
- Master of Science in Business Administration from Bucknell University (1989)
- Bachelor of Science in Business Administration from Bucknell University (1988)
Room
Room 409, 4th floor, Commerce Building
Contact Details
+64 3 364 2987 ext 8622
john.watson@canterbury.ac.nz
Postal Address
Department of Management
University of Canterbury
Private Bag 4800
Christchurch
New Zealand
Undergraduate Courses
PhD Supervision Opportunities
Research Interests
- Marketing Research
- Consumer Behaviour
- Sponsorship
- Sports Marketing
- Consumer Values