Associate Professor Ekant Veer
Associate Professor of Marketing
MCom Programme Coordinator
- BMS (Hons)
Business and Law Building, Room 223
Phone: +64 3 364 2987
Internal Phone: 8622
Department of Management, Marketing and Entrepreneurship
University of Canterbury
Private Bag 4800
Ekant joins the University of Canterbury from the University of Bath in 2010. His primary areas of interest include the use of marketing technologies and advertising to encourage social change and the role that consumption patterns play in developing consumer identity. Along with being published in a number of international journals, such as Marketing Letters, the European Journal of Marketing, Journal of Marketing Management, and the International Journal of Advertising, Ekant has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies.
Research and Publications
You can find out about my research interests, projects I'm presently involved in and items I've published by visiting my entry in the UC Research Profile. Once you've completed your visit there, you can return to this page by clicking “Staff Web Page” under my photo on that page.