Girish Prayag - People - Management - University of Canterbury - New Zealand

Girish Prayag width=Associate Professor Girish Prayag


Associate Professor of Marketing


  • PhD University of Waikato
  • MBus (University of Cape Town)
  • BBus (Hons) (University of Cape Town) (with distinction in Marketing)

Contact Details

Business and Law Building, Room 338
Phone: +64 3 369 4082
Internal Phone: 94082

Postal Address
Department of Management, Marketing and Entrepreneurship
University of Canterbury
Private Bag 4800
New Zealand


Girish is an Associate Professor of Marketing, joining the department in June 2013. Prior to this, Girish was an Associate Professor at SKEMA Business School in France and Head of Department of Business for the Bachelors Programme. His research interests are related to place experiences (e.g., branding, marketing, service delivery) and the emotional aspects of consumption. His work is published in leading international marketing and tourism journals such as Journal of Business Research, Journal of Marketing Management, Tourism Management, Journal of Travel Research and Current Issues in Tourism. Girish was recipient of the UC Early & Emerging Career Researcher Award in 2015. He is currently the editor of Method and Practice section of Current Issues in Tourism.

Undergraduate Courses

Postgraduate Courses

PhD Supervision Opportunities

Research Interests

Research and Publications

You can find out about my research interests, projects I'm presently involved in and items I've published by visiting my entry in the UC Research Profile. Once you've completed your visit there, you can return to this page by clicking “Staff Web Page” under my photo on that page.