Associate Professor David R. Fortin - People - Management - University of Canterbury - New Zealand

Associate Professor David R. FortinAdjunct Associate Professor David R. Fortin


Adjunct Associate Professor of Marketing


  • BBA
  • MBA (UQAM)
  • Ph.D. Marketing (Rhode Island)

Contact Details

Business and Law Building, Room 226
Phone: +64 3 369 4067
Internal Phone: 94067

Postal Address
Department of Management, Marketing and Entrepreneurship
University of Canterbury
Private Bag 4800
New Zealand


Dr. David R. Fortin is currently Adjunct Associate Professor in Marketing for the Department of Management, Marketing and Entrepreneurship at The University of Canterbury in New Zealand.  He has a PhD in Marketing from The University of Rhode Island (USA) and several years experience in product management for an international food manufacturer and advertising management as an executive for a medium-sized Canadian advertising agency. He has recently served in managerial roles as Dean and Associate Dean of the Faculty of Commerce, Director of the Masters in Business Management and is currently a member of the Academic Board of UC.  He served as co-Chair of the ANZMAC 2010 Annual Conference held in Christchurch.  His dissertation proposal received an Honourable Mention in the very competitive Marketing Science Institute (MSI) Annual Doctoral Dissertation Proposal Competition.  Dr. Fortin's research has been published in outlets such as the Journal of Advertising Research, Journal of Business Research, Advances in Consumer Research, Journal of Consumer Marketing, Int’l Journal of Internet Marketing and Advertising, Int’l Journal of Mobile Marketing, Psychology & Marketing, International Journal of Entrepreneurship and Innovation Management, British Food Journal and Telematics & Informatics.  He also wrote chapter contributions in several books about the Web and Global e-Commerce. He has served as guest editor for special issues of the Journal of Business Research, Journal of Consumer Marketing and the Int’l Journal of Internet Marketing and Advertising.  His research focus is in the area of Interactive Marketing and e-Commerce, Consumer Research on the Web, Experimental Designs, Advertising Effectiveness, Research Methodology, and Attitude Change and Formation.

Undergraduate Courses

PhD Supervision Opportunities

Research Interests

Research and Publications

You can find out about my research interests, projects I'm presently involved in and items I've published by visiting my entry in the UC Research Profile. Once you've completed your visit there, you can return to this page by clicking “Staff Web Page” under my photo on that page.

Current Projects

Web-Lab experimental consumer research site