Chris Chen - People - Management - University of Canterbury - New Zealand

Dr Chris (Ning) ChenDr Ning (Chris) Chen


Lecturer in Marketing


  • Ph.D. in Marketing (University of New South Wales, Australia)
  • M.S. in Management Science & Engineering (Tsinghua University, China)
  • B.S. in Mathematics & Physics (Tsinghua University, China)

Contact Details

Business and Law Building, Room 228
Phone: +64 369 3813
Internal Phone: 93813

Postal Address
Department of Management, Marketing and Entrepreneurship
University of Canterbury
Private Bag 4800
New Zealand


Born in P.R.China, Dr Ning (Chris) Chen is Lecturer in Marketing, joining the department at the end of 2015. Prior to this, Chris was a Lecturer in Marketing at the University of Lincoln, UK and had been teaching in different institutions in Australia and China including New York University, Sydney, Macquarie University, University of New South Wales, and Tsinghua University, Beijing. He had also worked briefly in the marketing team of Nike China during 2008 Beijing Olympics as well as those of Octagon Beijing and Mercedes-Benz China. His research interests are related to place identity and attachment, and consumer behaviours in the new information age especially word-of-mouth,  as well as cultural studies in marketing. His work is published in leading international marketing and tourism journals including Tourism Analysis, Tourism Geographies, and Journal of Travel & Tourism Marketing.  Chris is also a reviewer for a number of top journals and has been teaching many marketing subjects at both undergraduate and postgraduate levels. These subjects include Principles of Marketing, Marketing Management, Social Media Marketing, Marketing Communications, Consumer Behaviour, Relationship Marketing, International Marketing, and Marketing Research.

Academic Membership
2013 – Journal of Tourism Management, Journal Reviewer
2013 – Tourism Analysis, Journal Reviewer
2012 – Sport Management Association of Australia And New Zealand, Member and Reviewer
2011 – European Marketing Academy, Member and Reviewer 
2011 – Council for Australasian University Tourism and Hospitality Education (CAUTHE), Member  
2010 – e-Review of Tourism Research (eRTR), Review Board member
2010 – International Federation for IT and Travel & Tourism (IFITT), Member
2009 – Australian and New Zealand Marketing Academy, Member and Reviewer

Undergraduate Courses

Postgraduate Courses

PhD Supervision Opportunities

Research Interests

Research and Publications

You can find out about my research interests, projects I'm presently involved in and items I've published by visiting my entry in the UC Research Profile. Once you've completed your visit there, you can return to this page by clicking “Staff Web Page” under my photo on that page.