Hight Memorial Lecture
The Hight Memorial Lecture was instituted in honour of Professor James Hight, the founding father of commerce at the University.
James Hight (1870–1958) graduated with a BA in 1893 with scholarships in English and French, and MA with first-class honours in 1894. As a student, he was a contemporary of University of Canterbury alumni Ernest Rutherford, Apirana Ngata and John Erskine.
Hight held several positions in Canterbury College, starting with his appointment as lecturer in political economy and constitutional history in 1901. In 1906 he was promoted to Director of Studies in Commerce, following the establishment of the Faculty of Commerce in 1905.
In 1909 Hight was appointed as the new chair of History and Economics. Then in 1919 he became Professor of History and Political Science, a position he held until his retirement in 1948. While Hight was teaching and involved in university administration, he advocated and devised new professional courses to link the College with the city. The Puaka-James Hight (Central Library) building at the centre of the Ilam campus is named after him.
This lecture series brings leading academics and accounting professionals to Canterbury to provide a public lecture highlighting their recent work and its relevance to business and industry.
Marketing mental wellbeing in New Zealand
Associate Professor in Marketing
University of Canterbury
New Zealand regularly excels in two paradoxical international ratings. We are often seen as one of the happiest countries on Earth, but we are also seen as a country that suffers deeply from poor mental health.
In this UC Connect/Hight Memorial lecture, University of Canterbury Associate Professor of Marketing Dr Ekant Veer discussed why it is so difficult to promote positive mental health in New Zealand. By drawing on local and international campaigns, he discussed how mental wellbeing can be presented in a positive manner, as well as the difficulties associated with carrying out such marketing campaigns. In particular, this public lecture drew on his research into breaking the stigma associated with seeking help for mental illness among New Zealand men.
About the speaker
Dr Veer joined the University of Canterbury (UC) in 2009 from the University of Bath, United Kingdom. He is a five-time recipient of UC’s Lecturer of the Year award. He has also won the UC Teaching Award, the UC College of Business Emerging Researcher of the Year award, and the UC College of Business Teaching Award.
His work focuses heavily on the role that marketing can play to benefit individuals’ wellbeing and the wellbeing of society as a whole. Dr Veer has been involved in projects to improve healthy living in conjunction with the WHO, various NGOs and Government bodies.
His work has been published in numerous international journals, including the European Journal of Marketing, the Journal of Marketing Management, Marketing Letters, the Journal of Consumer Behaviour, and Consumption Markets and Culture.