UC Home > Departments > School of Business and Economics > Management, Marketing, and Entrepreneurship   

MCom in Marketing Programme 2013

 

MCom in Marketing Programme

The main purpose of the MCom is to enable students from the BCom (Hons) in Marketing Programme to develop their Honours Research project, with guidance from a suitable supervisor in the department, to the point where it represents a potentially significant contribution to human knowledge.

The main route into the MCom in Marketing is by first doing the BCom (Hons) in Marketing. BCom (Hons) graduates will have completed advanced academic courses in the areas of Marketing, as well as empirical or theoretical research methods and a research project. Students who form an opinion that their project has potential for this type of development and who like the idea of a dedicated research year, should first discuss the possibility of advancing to MCom with their Honours project supervisor. Students should also discuss their plans with the MCom Coordinator, towards the end of the academic year.

Graduates of the Diploma in Management can discuss with the Honours Coordinator the possibility of enrolling for the one year BCom (Hons), with a view to then possibly continuing on to the Masters thesis.

Applicants must be able to:

• provide the MCom Coordinator with
  (a) a copy of their Honours Project, or an equivalent piece of sole-authored academic work, and
  (b) a 4-6 page provisional proposal for a Masters thesis, that sets out, as far as possible, how that project or "work" is likely to be developed. (This can be written with assistance from the potential supervisor).
• check that they satisfy the prescriptions (pre-requisites) set out in the Calendar for the MCom in Marketing. If in doubt, discuss these with the Head of Department.

Duration of the MCom

Enrolment is normally full-time, however the supervisor(s), co-ordinator and Academic Board might approve part-time enrolment if a strong case can be made on the grounds of employment, family, health or other similar reasons.

NOTE: Under new regulations, supervisors and students have to submit six monthly progress reports to Registry (via the department) on the progress of the thesis and its supervision.

Top

Postgraduate Degrees

	Full Time		Part Time
	Minimum (months)	Maximum (months)	Minimum (months)	Maximum (months)
MCom (thesis "year")	7	12	14	24

It should be noted that, unless a different date is formally approved by the Academic Board, enrolment is considered to commence on 1 March.

Examples of Marketing MCom Theses

• Timothy Baird: Between the Vines: A Comparative Analysis of Wineries' Attitudes towards Wine Tourism in New Zealand
• Nai-Wen Chung: Factors Influencing the Use of Information Technology in Small and Medium Business Enterprises
• Stuart Clark : Normative and Attitudinal Influences on Observed Recycling Behaviour: An Integrative Model
• Kristen Cooper : Does CEO Leadership Style Impact on the Adoption of the Marketing Concept in SMEs?
• Sam Grimwood: Exploring the Effect of Cross Medium Advertising on Audience Attitude
• Elizabeth Ormandy: Examining the Behaviour of Re-gifting Using a Multi-Method Approach

Top

Fees, Allowances & Financial Assistance

For information about fees and student loans, please contact Student Administrative Services (64 3) 366-7001 ext. 8931 or email. For information about student allowances, please contact Study Link. Many scholarships are available for graduate students.  Information is available at the following web sites:

• UC Scholarships Office
• New Zealand Vice-Chancellors' Committee
• Funding Information Service - Break Out database

University of Canterbury Masters Scholarships are available for outstanding candidates. Currently this scholarship pays local fees, plus a tax free allowance of $9,000 for a maximum of one yer. Some additional payment may be available through tutoring and research assistant positions within the department. If you are interested in these, please contact the Programme Coordinator.

Application Procedures for MCom

MCom proposals for the 2013 programme are due to the Department before the end of January 2013. However, early application will help you because we will let you know quickly of acceptance or rejection. It will also help us to plan the year’s courses, projects and facilities. Orientation for accepted applicants will take place during the week prior to the start of classes.

Students applying to do a MCom must complete a University application form. To obtain a University application form and enrolment handbook, please contact Student Administrative Services, 0800 827748 or email.

Students whose first degree is not from a New Zealand University must apply for admission ad eundem by email or write to the International Admissions Officer, University of Canterbury, Private Bag 4800, Christchurch 8140.

Staff Research Interests

Staff in the Department have a wide range of research backgrounds and interests. Research Projects may be carried out in any of these general topic areas.

Associate Professor Paul Ballantine:	Retailing, Social and Ethical Issues in Marketing, Consumer Behaviour, Digital Commerce, Research Methodologies/Statistics
Dr Peter Cammock:	Organisational Change, Leadership Training, Management Coaching, Group Facilitation
Dr Joerg Finsterwalder:	Relationship Marketing, Services Marketing, Strategic Marketing, Emotional Intelligence.
Associate Professor David Fortin:	Advertising Effectiveness, Interactive Marketing, Research Methodology, Electronic Commerce, Attitude Change and Formation.
Dr Terri Green:	Health Services, Maternity Care, Primary Care, Asthma, Population Screening, Economic Evaluation.
Professor C. Michael Hall:	Temporary Mobility/Tourism, Social/Green Marketing, Food and Wine Marketing, International Business, Regional Development, Rural and Peripheral Areas, Method, Regional Interests
Professor Bob Hamilton:	Strategic Management, Business and Industry Performance, Entrepreneurship, Small Business Development.
Dr Paul Knott:	The practice of strategy, use of strategy tools and concepts, firm-level competence analysis, innovation and technology management.
Associate Professor Marjo Lips-Wiersma:	Career Studies, Gender and Ethnic Diversity at Work, Qualitative Research Methods, including narrative and participative inquiry.
Associate Professor Colleen Mills:	Organizational Communication, Communication Management, Sensemaking at Work, Intercultural Communication, Professional Speaking, Qualitative Methods.
Dr Sussie Morrish:	Portfolio Entrepreneurs, Entrepreneurial Marketing, Country of Origin, Sustainability and Marketing, Strategic Alliances and Corporate Venturing.
Associate Professor V Nilakant:	Organisational Change, Organisation Theory, Franchising and Human Resource Management.
Dr Lucie Ozanne:	Social Marketing, Corporate Social Responsibility.
Associate Professor Ekant Veer:	Social Marketing, Consumer Behaviour and Transformative Consumer Research
Associate Professor Kevin Voges:	Applications of Artificial Intelligence Techniques to Marketing or Business - Market Modelling, Data Mining.
Dr Sarah Wright:	Emotions in Organisations, Social Relationships in the Workplace, Employee Selection Assessment and Validation Emotional Climate in Organisations, Occupational Stress and Employee Performance

Contact Information

For further information about the Programme:

Professor Bob Hamilton
MCom Coordinator
Room 306 Block K
Homestead Lane
Tel: 64 3 364 2467
E-Mail: bob.hamilton@canterbury.ac.nz

Department of Management, Marketing, and Entrepreneurship
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

For general information on University courses and enrolment procedures contact the University Liaison Officer, telephone 64 3 364 2993 or see the information on this website.