ANZMAC - Management - University of Canterbury - New Zealand



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2016 ANZMAC Conference

Following the 2010-2011 earthquakes, Christchurch has re-emerged as a vibrant, ever-changing city. Lonely Planet listed it as one of the top 10 cities to visit and on The New York Times's 52 Places to Go, Christchurch ranked no. 2.

Marketing exists in an environment that is constantly evolving. It interfaces with psychology, tourism, management, entrepreneurship, law, economics and other social sciences. Other disciplines like engineering and natural sciences now recognise that business knowledge significantly contributes to the success of new discoveries and innovation. Increasingly, governments and research bodies encourage cross-collaborations between and among scholars in advancing new knowledge to benefit society.

ANZMAC 2016 encourages scholars to submit research based on cross disciplinary approaches and will provide a forum where scholars engage in a robust conversation on the cross disciplinary impact of marketing and how marketing should look in this environment.

We look forward to welcoming you to the University of Canterbury!

Conference Co-Chairs:

Please direct all enquiries to:

Question & Answer section on Christchurch's earthquake with Associate Professor Ekant Veer

Keynote Speaker: Professor Saras Sarasvathy

Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area. In addition to MBA and doctoral courses in entrepreneurship at Darden, she teaches in doctoral programs in Europe, Asia, Latin America and Africa. In 2007, Sarasvathy was named one of the top 18 entrepreneurship professors by  Fortune Small Business magazine. In 2013, Babson College awarded her an honorary doctorate for the impact of her work on entrepreneurship education. In addition to the Jamuna Raghavan Chair at the Indian Institute of Management, Bangalore, Sarasvathy currently holds a chair professorship from Nankai University in Tianjin, China and a jubilee professorship from Chalmers University in Gothenburg, Sweden. In addition to teaching awards from other universities, she won the 2015 Mead-Colley Honored Faculty Award from UVA for active engagement with students.

A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves on the editorial boards of top management journals and as Associate Editor of top entrepreneurship journals. Her scholarly work has won several awards, including the 2001 William H. Newman Award from the Academy of Management and the 2009 and 2015 Gerald E. Hills Best Paper Awards from the American Marketing Association. Her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award by the Academy of Management.

Effectuation is widely acclaimed as a rigorous framework for understanding the creation and growth of new organizations and markets. The research program based on effectuation involves over a hundred scholars from around the world whose published and working papers can be found at Sarasvathy has also developed several cases and other instructional materials to teach effectuation. Her co-authored textbook, Effectual Entrepreneurship won the Gold Medal in the 2012 Axiom Business Book Awards

In addition to a master's degree in industrial administration, Saras received her Ph.D. in information systems from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics.

Sarasvathy serves on the board of Lending Tree( Nasdaq TREE) and writes a monthly column for the Corporate Dossier section of The Economic Times.

Click here for her SSRN Author Page, her TEDx talk and for a video interview with Big Think.

Key Dates

Conference Dates 05-07 December 2016
Registration opens 01 May 2016
Paper submission opens 30 May 2016
Paper submission closes

24 June 2016
Extended to: 01 July 2016

Review period 24 June - 29 August 2016
Author notification 29 August 2016
Submission of revised final paper 15 September 2016
Early-bird registration closes 15 October 2016

Final Conference Programme (PDF, 182KB)


Conference Proceedings (PDF, 23MB)


ANZMAC Workshops

This year, a number of workshops are offered as part of ANZMAC 2016. Participation is included in the conference fee. Please read the workshop outlines as some of the workshops have limitations in number and require separate submission of interest to the workshop organisers.

The workshops are:


You can resubmit your work as an abstract OR revised full paper for publication in the Conference Proceedings. Use the appropriate template provided below to make your revision.

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Template for Special Session Proposal (WORD Document)

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Prices for Doctoral Colloquium and ANZMAC Main Conference 2016

 Early Bird Registration
(up to 15 Oct)
NZ$ incl GST

 Full  Registration
(after 15 Oct)
NZ$ incl GST

Institutional Members (Non-Doctoral Students)



Non-Institutional Members (Non-Doctoral Students)



Institutional Members (Doctoral Students) - DC only



Institutional Members (Doctoral Students) - DC + Main Conference



Non-Institutional Members (Doctoral Students) - DC only



Non-Institutional Members  (Doctoral Students) - DC + Main Conference



Institutional Members (Doctoral Student) - Main Conference Only



Non-Institutional Members (Doctoral Student) - Main Conference Only



Institutional Members are generally Australian and NZ universities that are members of ANZMAC and have access to a range of benefits including discounts on DC and the ANZMAC main conference fees.

Subject to numbers, additional dinner tickets will be made available after 20 Nov

*excludes the conference dinner
^ student ID must be presented
Extra ticket for conference dinner cost NZ $140
Extra ticket for welcome reception cost NZ $75

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Cancellation and Refund Policy
All cancellations must be made in writing to The Conference Team (email: If you cancel, the following cancellation fees apply: Prior to 4th November 2016, $100 administration fee will be charged, thereafter refunds will be made at the discretion of the organizing committee.

Travel and Accommodation

iSITE - Deals and Services

iSITE, New Zealand's official visitor information network, is providing exclusive deals and services for ANZMAC 2016 delegates as follows:
(1) A full information service will be provided on site at the University of Canterbury where tickets/vouchers for local attractions/day trips will be able to be booked - eftpos facilities available
(2) For delegates requiring onward itineraries to anywhere in New Zealand, iSITE staff on site will assist with accommodation/transport and activities to be booked
(3) Watch out for exclusive i-SITE deals for restaurants and activities that will be posted on this website in the upcoming weeks If delegates require assistance pre-conference for activitity and trip bookings, they can contact iSITE Christchurch Visitor Information Centre



Conference Photos